The history of beer «Guinness» - a legend and a symbol of Ireland
• The history of beer "Guinness" - a legend and a symbol of Ireland
Irish beer Guinness is famous all over the world. Intoxicating drink was published over 250 years ago. The Irish are so respect and appreciate this beer, that called him only as "Guinness" (with capital letters). It all began with the fact that Arthur Guinness leased the brewery for a period of 9000 years.
The founder of the brewery Arthur Guinness was born in 1725 in the small village of Celbridge in Ireland. His father, Richard served as managing estates Archbishop Arthur Price. When Arthur Guinness grew older, he began to help his father with errands and started cooking with them ale and beer in the basement of the house. After the archbishop passed away, he left his father and son for £ 100, which was equivalent to four years of wages.
In 1756, Arthur Guinness improved as a brewer, making beer for visitors to the hotel of his stepmother. Three years later he moved to Dublin and put the archbishop bequeathed £ 100 for rent brewery St. James's Gate as a down payment. On the last day of December 1759 Arthur Guinness signed a fantastic deal with the owner of the brewery, persuading him to sign a lease for 45 pounds a month for 9000 years! Even after 258 years, Guinness continues to pay the rent of 45 pounds per month.
Advertising beer Guinness.
In the XVIII century in Ireland's public alcohol were whiskey and gin. Arthur Guinness believed that they adversely affect the lower classes, and so set out to produce a high-quality drink at an affordable price. That is exactly what appeared the famous black stout with a characteristic creamy foam. Its distinguishing feature of beer has long been zhzhony aroma, which is obtained from the addition of roasted barley.
Within a few years, Arthur Guinness created a revolution in the brewing industry and drove all imported beer from the Irish market. Moreover, Guinness has become in demand in England.
Barrels of beer brand Guinness. A snapshot of the beginning of XX century.
Arthur Guinness died in 1803 at age 78. Brewer left his family 25 thousand pounds (about 856 thousand pounds in terms of today's money). father of three sons took over the matter of the 10 surviving children (all in their Guinness was 21) - Arthur II, Benjamin and William Lannel. They are not just preserved the wealth of his father, but at times it multiplied. By 1838 the brewery Guinness "St. James's Gate Brewery "has become the largest in Ireland, and in 1914 - the largest in the world. In addition to managing the company's sons have achieved considerable success in other arenas. Arthur II was the manager Bank of Ireland, President of the Dublin Chamber of Commerce. Benjamin was elected mayor of the capital.
One of the logos of the brand Guinness.
The following representatives of the Guinness dynasty make every effort that the company has evolved and grew rich. Brand Guinness and today continues to produce one of the highest quality intoxicating beverages in the world.
Advertising beer Guinness. 1960.