Gingerbread from Gucci and Dior for wealthy Chinese
• Gingerbread from Gucci and Dior for wealthy Chinese
Thick wallets of Chinese buyers actively involve many luxury brands. One of the latest innovations - straight-away with heat from the heat - a bribe customers branded pastries.
September 15 in China and some other parts of Asia celebrated Mid-Autumn Festival. This is the time when people talk to each other (or at least used to do) lunar legend, admiring the full moon and eat moon cakes a lot. Expensive brands, of course, do not bake these traditional sweets themselves, but bought them from local producers and catering organizations, for example, in hotel The Peninsula Hotel.
A woman from Shanghai by the nickname Xiao J, who works as a designer in Los Angeles, received a box of moon cakes traditional brand Dior, as reported by its subscribers in Instagram.
Moon cake - a traditional Chinese pastry, eaten during the Mid-Autumn Festival. The shape of the cake resembles a full moon, and the inside can be very different fillings - from the red beans or egg yolks to the pork.
Here is the ordinary moon cake to eat a simple and not very rich.
Branded cookies are not sold, and daryatsya companies partners and VIP-clients. Judging from the photos that users put in a social network, cookies are very steep:
This magic box with cakes FENDI:
Despite the fact that most sites lyuskovyh brands is not a word about this public relations campaign, the Chinese glossy magazines confirm that this is true pictures of branded cakes.
Due to the slowdown in sales worldwide designer brands began to emerge on unusual for them markets, including - for the exclusive sale of alcohol market in the restaurant business, as did, for example, Dior, opened a cafe in Seoul, or Gucci, have who has a restaurant in Shanghai. These companies have good reason to for a special treat customers from China. The Chinese market - it is very solvent market that luxury brands can not afford to lose. According to some estimates, Chinese consumers account for more than 20% of the world market of luxury goods, and according to other sources - it is 50%.
It is possible, in these figures have not yet accounted for 183 billion dollars spent by Chinese buyers abroad in 2015. This $ 74 million per day in the US alone.
By the way, the moon cakes in China in recent years have gained fame expensive gift. As strange as this may sound, the moon cake - it's not just any pie. Since coming to power in 2012 Xi Jinping, the Chinese government launched an anti-corruption campaign against the luxury lifestyle of some officials, and moon cakes as gifts to become one of the main targets in the fight against corruption.