How to sell a car for the price more expensive than buying it
• How to sell a car for the price more expensive than bought it
The story exploded in the past many chats advertising agencies, and that's what it is: man decided to help his girlfriend to sell a used car and made a video in the best tradition of advertising automotive brands.
The viral effect of video has surpassed all expectations: nearly 7 million views alone on YouTube, the car was sold for an amount greater than the original price, and the author of the movie won several awards for his work.
Sell a 21-year-old car is difficult, but you can make a difference if the creative. Max Lanman from Los Angeles created a smart and funny commercials for sale Honda Accord 1996, and it became extremely popular.
After watching the Reddit home page video viewed on YouTube more than 6, 8 million times, and it was featured on Good Morning America, The Today Show, USA Today, Adweek, BBC One's Breakfast and hundreds of other programs around the world. Infomercial awarded both a Webby Award for best viral video award and Gold Telly for the use of humor in online advertising.
Five days after the car, nicknamed "Greenie", went on sale, the auction reached 150 thousand dollars. EBay listing then closed because of "unusual activity of the tender".
"Obviously, someone card fraud (eBay), who did not know about advertising and the history behind it, and could not believe that for a Honda Accord in 1996 can bid $ 150 000, and canceled the auction", - he explained Lanman.
He said that eBay can not restore the original auction, so the couple had to re-register it, which they did.
"It was definitely an unexpected turn, but we believe that all the work itself. Overall, we are so grateful for everything that happened with the roller, and the whole story. It was really amazing. "
Max Lanman - an award-winning writer and director from Los Angeles, California. After graduating from Yale University in 2010, he founded the creative agency Leão, engage in advertising, virtual reality and branded content for companies such as Microsoft, Häagen-Dazs, and Marriott Rewards.