Rating the most highly paid athletes

Rating the most highly paid athletes

A year later, Maria Sharapova returned to the rating - in fifth place, has remained a leader Serena Williams

For the year - from June 2017 to June 2018 - the ten highest paid athletes earned $ 105 million, given the prize and advertising revenues. This is 4% less than last year's figures, and 28% - a five-year-old index. This decrease is due to leave the sport marketing such stars as Chinese tennis player Li Na and autoracer Danica Patrick. In addition, long-term leader of the ranking Maria Sharapova due to the doping disqualification suffered serious financial losses. In 2017, she failed to make the top 10, he is back this year to 5th place, but its advertising revenue does not hold up to half of what she earned on sponsors to stories with meldonium.

Leadership in the ranking of retained Serena Williams, Caroline Wozniacki became the second: the long-awaited first Grand Slam title, and brought a solid prize spurred its advertising revenues. The young star of American tennis Sloane Stephens took third place. In the top-10 hit, only two are not tennis players: Pusarla Venkata Sindhu (№7) from India is badminton and American Danica Patrick (№9) - autoracer. Accounting the most successful athletes of the world in the Forbes Gallery.

Rating the most highly paid athletes

1. Serena Williams, 36 years old, United States

Sports: Tennis

Total revenue: $ 18, 1 million

Salary / prize: $ 18 million

Ad revenue: $ 62 000Cerena took a 14-month pause in his career to have a child, but this does not prevent her to keep the lead in the ranking of the highest paid athletes. Her elegant sponsorship portfolio: Nike, Intel, Audemars Piguet, JPMorgan Chase, Lincoln, Gatorade and Beats. Only 16 athletes in the world to earn advertising for a year more than the younger Williams. The Marketing Arm agency considers it the most commercially attractive athlete thanks in part to the high level of awareness (91%). In May of 2018 Serena Serena has released his own collection of clothing. After collaborations with HSN and Nike is her first solo project in the fashion industry: the line includes dresses, denim and jackets. As of June 2018 of Serena earned over $ 86 million in career prize money - twice more than her sister Venus, running second on this indicator.

Rating the most highly paid athletes

2. Caroline Wozniacki, 28 years, Denmark

Sports: Tennis

Total revenue: $ 13 million

Salary / bonus: $ 7 million

Ad revenue: $ 6 million

In January 2018 the first Wozniacki for the first time in his career won the Grand Slam tournament, putting on his account $ 3, 1 million in prize money for winning the Australian Open. Among its marketing partners Adidas, Rolex, Babolat, Usana, and other brands. In 2018 it started cooperation with Wozniacki Ovvo Optics, in which was released on nominal line of sunglasses. 11 male and female models are named in honor of the family and friends of Caroline, as well as other well-known Danes.

Rating the most highly paid athletes

3. Sloane Stephens, 25 years old, United States

Sports: Tennis

Total revenue: $ 11, 2 million

Salary / bonus: $ 5, 7 million

Ad revenue: $ 5, 5 million

In the summer of 2017 Sloan for the first time in his career he won the Grand Slam - US Open. And do it in perfect time for yourself: its partnerships with brands or completed by the time either came to an end at the end of 2017. Great victory helped to attract the attention of major companies. Thanks to agreements with Nike, Mercedes-Benz, Rolex, Colgate, Chocolate Milk and Biofreez Stevens earned for the year of $ 5, 5 million off the court.

Rating the most highly paid athletes

4. garbiñe muguruza, 24 years old, Spain

Sports: Tennis

Total revenue: $ 11 million

Salary / bonus: $ 5, 5 million

Ad revenue: $ 5, 5 million

In 2017 garbiñe muguruza won the second Grand Slam tournament of his career, becoming the champion of Wimbledon. Title allowed her to get a substantial bonus from Adidas, as well as making a contract with Rolex. This year, Evian garbiñe muguruza connected to a global marketing campaign. Among the sponsors are also tennis Babolat, Beats by Dre, Rolex, Maui Jim (sunglasses) and Caser Seguros (insurance).

Rating the most highly paid athletes

5. Maria Sharapova, 31, Russia

Sports: Tennis

Total revenue, $ 10, 5 million

Salary / bonus: $ 1 million

Ad revenue: $ 9, 5 million

Returning to the tour after a doping suspension, in 2017, Sharapova has added to its portfolio (in the list - Nike, Head, Porsche, and Evian) long-term partnership with a financial holding company UBS. Her candy brand continues to gain market share thanks to the distribution agreement with Hudson Group (about a thousand stores in airports and transportation terminals US and Canada) and SBE Hotel Group. Sweets Sugarpova available in 22 countries, 2019 sales should reach $ 20 million.

Rating the most highly paid athletes

6. Venus Williams, 38 years old, USA

Sports: Tennis

Total revenue: $ 10, 2 million

Salary / bonus: $ 4, 2 million

Ad revenue: $ 6 million

In 2018 the company chose Alcon Venus hero advertising campaign dedicated to the release of a new drug for dry eye. U.S. recognition by level (81%) yield among older Williams athletes only younger sister. 38-year-old athlete - a popular talk show guest, receiving at least $ 100,000 for access to the public. In this case, Venus plans to play tennis to the Olympics 2020.

Rating the most highly paid athletes

7. Pusarla Venkata Sindhu, 23 years old, India

Sports: Badminton

Total revenue: $ 8, 5 million

Salary / bonus: $ 0, 5 million

Ad revenue: $ 8 million

Indian badmintonistka broke into the list of marketing leaders thanks to a good performance at the Olympics in 2016 - she became the first female athlete from India to win an Olympic silver. Now the girl has a reliable list of sponsors, including Bridgestone, Gatorade, Nokia, Panasonic, Reckitt Benckiser and a dozen other brands.

Rating the most highly paid athletes

8. Simona Halep, 26 years, Romania

Sports: Tennis

Total revenue: $ 7, 7 million

Salary / prize: $ 6, 2 million

Ad revenue: $ 1, 5 million

The leader of the world rankings at the end of 2017 expired contract with Adidas. In the final of the Australian Open in 2018 Halep played in the dress of their own design, and the following month the Simon signed a multi-year contract with Nike.

Rating the most highly paid athletes

9. Danica Patrick, 36 years, USA

Sports: Auto racing

Total revenue: $ 7, 5 million

Salary / bonus: $ 3 million

Ad revenue: $ 4, 5 million

The most successful racer of the planet stopped a full career in Nascar after the season 2017 (its earnings for the six months of participation in the race is included in the estimate of income), and in May of 2018 said goodbye to the Indy 500. Last year, Patrick launched a clothing line - Warrior by Danica patrick, and wrote a book about fitness Pretty Intense. Thanks to the novel with the popular NFL quarterback Aaron Rodgers hit the headlines a plurality of magazine covers.

Rating the most highly paid athletes

10. Angelique Kerber, 30 years, Germany

Sports: Tennis

Total revenue: $ 7 million

Salary / bonus: $ 3 million

Ad revenue: $ 4 million

The contract with Adidas - the largest in the German tennis player portfolio. Among its sponsors as Porsche, Rolex, SAP and Yonex. A fee of $ 3, 3 million for the recent victory Kerber Wimbledon (July 2018-th) will be considered in the next ranking.