"Tastes differ, they are studying." Some Interesting Facts about the taste sensations

Despite the fact that in 1901 for the first time published the taste buds on the tongue arrangement, scientists have still not given a clear definition of the notion of "taste."

And while scientists are looking for the definition, marketers successfully manipulate us using our sense of taste based on the reaction. We offer you today to read some little-known facts about the taste and taste sensations.

"placebo effect" and how information affects the taste of wine?

In 2008, the American Association of Wine Economists (AAWE) magazine has published the information that in the case where consumers (including the well-known experts) do not know the true value of wine, cheap wine they enjoy longer and more fun than the expensive. Proof that you can get yourself in a simple experiment (if you have at least one bottle of wine). Participants should be informed that they will be given to a sample of at least 4 different brands of wines that differ in prices, for example, from 3 to 33 euros per bottle.

Watching the reaction of your test, you will notice at once which one of them enjoys the "expensive" wine and who is cheap. The word "expensive" we have deliberately taken in quotation marks, because all the glasses need to pour the same thing is not very expensive wine. Having spent such an experiment, you will clearly see that enough to convince the person that he is drinking quality, and expensive wine, and then his brain itself form the taste of the drink. And another secret: it is proved that the buyer is willing to pay large sums for the heavy weight of the bottle, even if the same drink is contained in a lightweight glass.

Delicious and tasteless ... the water

Scientists have long made adjustments in the statement that man is able to distinguish all four flavors: bitter, salty, sweet and sour, and proved that there is a fifth taste "umami", that is, the taste of high-protein substances. But it turns out, there is also a sixth taste - the taste of water. As paradoxical as it may sound, it turns out, the water has a taste too. Scientists have found that the hypothalamus is the region from which a signal that the body is thirsty, what makes mammals drinking water and determines when to stop.

But scientists at Caltech during experiments with laboratory mice also found that if you block the brain cells that are responsible for the definition of a sour taste, the mice stopped responding to water, suggesting that water taste is perceived through the receptors - one, and that the water did have a taste - two.

"Bloody Mary" in heaven and on earth, and why eating on the plane changes the taste?

It turns out, our sense of taste changes at an altitude of 10,000 meters. In the air, it seems to us that the products completely different taste, we have changed the perception of salty and sweet. Everything that happens in the cabin - low humidity, low air pressure, noise - affects our sense of taste. So the airline, "the Lufthansa" noted that it was during the flight passengers often bought tomato juice and cocktail "Bloody Mary" is competing for the Germans with beer popularity.

His drunk with pleasure, even those who are on the ground says that "Mary" bad taste. Climbing all the fabulous fashion is changing, and the taste of the drink is already becoming "pleasantly fruity." And the cause is the same fifth taste "umami", which is inherent in the tomatoes. This taste is enhanced during the flight, and hence such a thirst for "bloody" drinks.

The taste of emotions and depression treatment

Our tastes are inseparable with our emotions. For example, in a state of anxiety and depression in humans dulled sense of taste. According to the testimony of people suffering from depression, many of them dull taste, they begin to distinguish different scents worse or determine how fat this or that food. Medical experiments, during which not depressed volunteers were given antidepressants containing certain neurotransmitters, have shown that they enhance the ability to find the sweetness or bitterness in foods.

This confirms the presence of a chemical imbalance in people with dulled taste as a result of emotional overload. And because of their anxiety or depressive symptoms are not related to an imbalance, it may be that non-pharmacological therapy can be very successful.

A wonderful berry and how sour becomes sweet?

In West Africa, you can find a miracle berry. So denominative sweet berries or "Sunsepalum Dulcificum" changes the sour taste to sweet. That is, with the addition of fruit vinegar its taste becomes sweet. And this is not because most berries pronounced sweet taste, not at all. By itself, the berry is inexpressive and very fresh taste. She just has the ability to block our ability to feel bitter and acid. All that will be eaten after this fruit, we seem sweet. The same effect has plant and from Malaysia - Loomba.