Art director of an advertising firm for 3 years went to the office in the same dress
• Art director of advertising firm 3 years went to the office in the same outfit
Few women would dare to go to work in the same dress a few days in a row. But the art director of an advertising firm Kal Matilda (Matilda Kahl) did not change their choice for three years: every day she came to work in the same clothes - a white blouse and black trousers. With such a reception Matilda decided to get rid of the age-old question that every morning, set all the girls: "What to wear?"
One day Mathilde realized that she was tired every day to pick up a new outfit. This daily ritual, in its opinion, a time-consuming and brings more stress than pleasure.
During one of the workshops Matilda Cal noticed that the surrounding men do not worry about clothes, and their costumes look like uniforms.
Matilda picked up a simple dress, in which she could look professional, but that does not depersonalize her, bought 15 of the same silk blouse with a bow and six pairs of identical black trousers. This sleek and stylish classic outfit and began her working uniform.
"On weekdays, I have to solve a lot of creative tasks that stimulate my brain. I do not feel the need to express their creativity through what I wear, "- she admitted.
First, Matilda colleagues did not understand what was happening. Her boss even wanted to raise her salary to make the girl was able to buy new clothes.
A new approach to the wardrobe helped Mathilde to save time and energy. People who work in the creative sector, during the day must make many decisions. Now, a daily selection was less. In addition, due to such a course she ceased to be late for work, because sometimes fees and choice of attire too time-consuming.
About her unusual approach to the wardrobe Mathilde even wrote an article in Harper's Bazaar magazine. When the history of Cal became known on the Internet, it is very surprised how strange woman took it. They thought that since Matilda clad himself in uniform. However, she noted that it has become a greater appreciation for other clothing, to feel so special and free.
In this case, Matilda says that on weekends and likes to wear colorful skirts and sweaters and elegant feminine dresses. The decision to move to the "uniform" during the week, according to the art director, made her appreciate more outfits, which she carefully selects the weekend.
Colleagues Matilda by creative agency Saatchi & Saatchi approve it an unusual choice. Once, they even spent the day "Dress Like Matilda" came to the office in the same attire.