Alphabet Tesla: what is known company Elon Musk

In the evening, September 29, 2015 the company Tesla Motors Elon Musk unveiled the long-awaited new product - electric Model X. This is the first crossover in the lineup manufacturer of luxury electric vehicles. Deliveries of the car will begin within a year. Its price starts at $ 130,000.

Co-founder and CEO of Tesla Elon Musk personally presented a novelty experts and journalists. Specifications Model X were similar with the characteristics of the bestseller - elektrosedana Model S. Up to 100 km / h crossover will be dispersed in about 3, 2-4, 8 seconds. And complete with engine P90D provided "curious" mode in which the speed becomes so high, "it is even somehow wrong," said Musk. Power reserve - about 400 km.

Crossover from Tesla is perfect for large families: even when fully loaded - the machine can hold up to 7 people - luggage remains under the hood, where "neelektromobiley" placed an internal combustion engine. The company also hopes to expand the audience due to the buyers of women, who in the US market is particularly active in the SUV segment.

Tesla Motors was founded in 2003 by fellow engineers Martin Eberhard (pictured) and Mark Teppeningom. They named the company in honor of Nikola Tesla - the famous inventor in the field of electrical engineering and radio engineering. Elon Musk of connecting to the project only in 2004, after the sale of the payment system PayPal online auction site eBay.

In 2010, Tesla went to the IPO and the first since the Ford Motor Company, who had spent placement. In May of the same year the company received $ 50 million investment by Toyota and bought with the money closed NUMMI factory in California previously owned by a Japanese corporation. Among the latter, the investors Tesla - Google Corporation and the leading investment funds in Silicon Valley. In conjunction with the 2010, the company raised $ 5, 3 billion, with each round of funding, caused a stir. The last time Tesla has collected $ 650 million in August 2015 with the production of batteries Gigafactory spending priority for the construction of a unique plant in the middle of the desert in Nevada.

Tesla has not yet become profitable - in early 2015 th Musk said that the company will reach this goal in 2020, when there will be in the annual sales in the 500,000 electric cars. Other disclosed financial figures look great today: this year, Tesla is expected to reach $ 5, 5 billion in revenue, which is 54% more than in 2014. Shares of the company rose 15-fold from the date of IPO in 2010, the capitalization of recently broken the mark of $ 33 billion.

After the US market Tesla is rapidly gaining European consumers. In August, the company reported a two-fold increase in sales in the Old World in the first half of 2015. Real boom takes place in Norway, where generous government subsidies for two years tripled electric park, to 50 000 units. However, in 2018 subsidies will be abolished. What happens after, you can see by the example of neighboring Denmark: with the elimination of the "green" benefits the price of Model S is immediately soared by 180%.

The first question asked by customers coming in Tesla stores, sounds so: "And where I will fill up" - said vice-president of communications Ricardo Reyes. In the US, this problem is solved almost completely: a network of special charging stations covering the whole country.

Like other major automakers - BMW, Porsche and Ferrari, Tesla produces fashion line brand Tesla Design Collection, which includes, for example, a bag for $ 300, leather driving gloves for $ 100, for iPhone for $ 40 and other garments and accessories.

While skeptics regularly accused Tesla in an inefficient business model, the company's loss-making - rather a consequence of the growth of the disease: at the current stage of development, most of the revenue is reinvested in the development and production. In the future, the manufacturer must go out and to mass market: after the Model S and X, barring force majeure, the market will budget model Model 3 cost $ 35,000 in 2017.

One of the key success factors Tesla - a figure Elon Musk. CEO picked up the baton of the breakthrough the world entrepreneur of another iconic CEO - Apple co-founder Steve Jobs. A Tesla took his crown the most innovative companies of the world according to Forbes.