The most expensive advertising design
• The most expensive advertising design
Once two Swiss ski resort of Gstaad and Les Diablerets are thinking about how to increase the flow of tourists: "How nice it would be if suddenly ... to build a stone bridge, which would have been on both sides of the bench, and that they were merchants and selling various small items ... "
It is not only the world's only bridge connecting two mountain peaks at an altitude of three kilometers.
It is 107 meters above the abyss of delight ...
There are two viewing platforms ...
... and expensive advertising design.
At the end of the road you will see a large stone with a clock from the most famous Swiss brand Tissot.
He paid for the construction of this unique tourist destination.
In total some 1, 8 million Swiss francs.
The idea worked, from those who want no end.
And the place itself has got in many collections such as "10 Most vertiginous suspension bridges in the world."
The presence of Tissot is not limited to the established plastic clock. They zabrendirovany lifts and, most importantly, they are named after the bridge: "Peak Walk by Tissot". So the company has immortalized himself at all & Visitors websites, directories and maps.
The bridge was opened as recently as late last year. He works for free, year-round and in almost any weather - construction withstands wind gusts up to 200 km / h.
But it is not only the summer fun at a ski resort. It has built a roller coaster "in Swiss!" There are no lifts and the dead loops, only a long descent, steep turns and no restrictions on the brink.
Gorki arranged so that the shutter speed you handle yourself, as long as you do not become afraid. It should be slightly bent and pull the lever away from you. The lower it is, the less inhibits trolley. But as soon as you release it, it will stop. "And if I did not let go until the very end" - I ask. "This has never happened before!" - said the instructor. And he was right! You accelerates enormously, and in the corners on the edge of your seat with just throws in the open. Do not let go the hand can not be ...