The history of IT-engineer who gave up everything and became a photographer

• The history of IT-engineer who gave up everything and became a photographer

No matter how much said about the dangers of boring and unloved work of scientists, not everyone can be resolved to ensure that, after years of work in one area to drop everything and start from scratch something new. But Elko Rus belongs to the few brave souls who are not afraid to radically change the way of life and to find something for everyone. Having spent the last 10 years, IT-specialist at IBM branch office in Amsterdam, Elko left his profession and devoted himself to his favorite occupation - photos.

A decisive step was inspired subscribers of its pages in Instagram, has exceeded 100 000. Now Ruz is one of the most popular photographers Instagram, but for his work should be more than 435,000 followers. Rus never for a moment doubted the choice made, and these 29 photos and the story of the author only confirm that turn your hobby into a profession was the right decision.

The IBM Rus worked for over 10 years.

In the words of Rusa, he never considered a job in the IT job of their dreams, while photography has always been his greatest passion.

For the first time downloading the Instagram app, it does not give it more importance. Eng could not even imagine that the mobile device can take good pictures.

One day, waiting for the train, Rus took a few photos in Instagram - a new passion engulfed his head.

He wanted to show and others, how it's cool when you can take beautiful pictures on your smartphone, owning only a few basic photography skills.

So he began to share their pictures taken while traveling to and from work.

Since many early users Instagram were Americans, most of their shots were from New York or San Francisco.

Rus also lived in Amsterdam, so his photos stand out from the rest.

When traveling Rus shoots mostly landscapes.

Elko Rus was able to quickly gain a large number of fans.

In Instagram noticed the high popularity of the page and add it to the list Suggest User List, in charge of recommendation of particular users. The number of subscribers Elko began to grow even more rapidly.

After he crossed the threshold of 100 000 subscribers, he began to offer cooperation by different companies and brands who want to create with his participation, online ad campaigns.

One of these companies has become a Samsung, which has worked with Roos for NX1 camera advertising.

Photo taken by camera Samsung Galaxy.

Collaboration Ruz Ducati.

He rode almost the whole of Scotland, to make this picture for Johnnie Walker.

In order to promote the event and promote places visited Rus and in other countries, such as France, Ireland, Switzerland.

As it grew in popularity and the number of shots, Rus began to realize that it is becoming increasingly difficult to combine hobby and main profession.

He soon realized that I need to make a choice.

In the end, he decided to quit his job at IBM and fully engage in a picture. While he does not regret his decision.

Now Ruz can fully focus on photography.

In addition to the shooting, he conducts workshops and advice in their home country, the Netherlands.

All wishing he teaches how to shoot using a smartphone and how brands can use Instagram to your marketing campaigns.

Rus also created a few pictures in the museum Rijksmuseum - the largest national museum of the Netherlands.

One of the museum management has allowed him and 19 other users Instagram to come to the museum when it was closed to the public. Thus, visitors were able to capture the work and themselves without crowds of people around.

prepared, for example, such images.

Now Ruz is quite popular in his home country.

Marketing Campaign Instagram with brands and travel agencies are its main source of income.

photographer himself says that this is a dream come true!