How to earn on Princess Charlotte
Retail Research Center in Nottingham praised the immediate effect of the princess birthday at £ 80 million ($ 121 million) - that is how much was spent on the purchase of souvenirs, in one way or another connected with the advent of the new royal heiress. In 2013, when Prince George was born, the same figure was three times higher and amounted to £ 243 million ($ 368 million). However, according to forecasts of economists, in the long term, the princess will bring the British economy a lot more money than Prince - around £ 150 million annually. As many have already earned a princess - see below.
The head of the official PR-campaign of City Hall London & Partners London Inns Gordon said that the birth of Princess Charlotte attract the British capital a record number of visitors - 32 million people in 2015. Such flow prepared primarily hotels. Some timed to the birth of baby number of shares and special offers. So, Baglioni London (5 * from £ 575 to £ 920 per night), the hotel offered a room with views of Kensington Palace, as well as the opportunity to walk through it and get to tour inside, and the hotel Mandarin Oriental (5 * from £ 750 £ 4,200) - a special fitness program for young mothers and their children.
As soon as it became known as called the princess, the market filled with goods under the new brand "Charlotte" - has appeared Coca-Cola, an application to call a taxi Hailo has placed the name of the baby on the company's vehicles, pizzerias PizzaHut network per day princess birthday fed 100 it namesakes free. Yorkshire Tea Company has released a collector's tea Charlotte's Tea. One of the unique 20 packs were sent to Buckingham Palace, and the remaining 19 have played at a special auction. But then all went to the zoo administration Birdland, which is named in honor of the royal penguin newborn princess.
In the new-born Princess Charlotte Elizabeth Diane good money, those who guessed her name. According to The Independent, the bookmakers have paid to guess almost £ 1 million betting the name "Charlotte" was taken at a rate of 3, 00. Immediately after birth, the baby went back to the British bookmakers:. This time they were trying to guess who will be the godparents of the girl's parents. Among the most likely candidates called Prince Harry and Pippa Middleton, Catherine's sister, as well as a football player and friend of Prince William, David Beckham.
Within 24 hours after it was announced the name of the newborn princess, brands began to produce themed products. A huge number of dishes, clothes, cosmetics and accessories for the house filled the shelves of British shops. The most popular children received online seller Notonthehighstreet.com Clothing (net profit in 2013 was £ 11 million) with the inscription "I began to Charlotte before" (price: from £ 10 to £ 13), scented candles category of "premium" from the company's Heir & Grace (£ 40), as well as ceramic mugs on a very different taste (from £ 10).
Designer Lydia Leith went further and came up with "royal" paper bag in case of nausea. The so-called Royal Baby Sick Bag is available in two versions ever since the birth of Prince George. Niche production of similar goods designer has mastered long ago: Leith site even has a separate section Sick Bags. She developed the "spetspakety" in honor of the London 2012 Olympics, and in honor of the wedding of William and Kate. Designer herself says that buyers of its ideas appreciated. The figure in the first two days of his life selling souvenirs brought retailing £ 80 million, this figure will rise to £ 1 billion by the time the baby turns 10, experts believe.
The first appearance of
After 12 hours after the birth of the princess the first time appeared in public: Catherine and William showed Charlotte gathered at St. Mary's Hospital. Princess was wrapped in a blanket Hurt & Son. The company makes blankets for newborns heirs since 1948 - that's when Queen Elizabeth gave a blanket for the newborn Prince Charles. Such as blankets got Princes William and Harry, and then the little George. Just a week after the birth of Princess sale Hurt & Son blankets on eBay have grown by 149%.
Figure: $ 97 worth blanket Hurt & Son
Money in the family
Many on the birth of his granddaughter earned Kate Middleton's parents - Carole and Michael. They own online store for Party Pieces, which sells everything you need for children's parties. For £ 6, 99 you can buy a set of paper cups I'm Princess, for £ 3, 99 - set paper plates. The same amount will cost napkins. In addition, visitors can buy a royal tiara (£ 1- 49), piñata as a royal castle (£ 21, 99), and more, without which it is unlikely to do the holidays, George and Charlotte.
To celebrate the appearance of the successor, the Royal Mint has issued four types of coins worth from £ 13 to £ 1800 apiece. The most expensive of them - five pound gold coin - is made up of 22 carat gold weighing 39, '94
The US company The Natural Sapphire Company (USA) produced for the princess rattle worth $ 45 000. It is made of 18-carat white gold and adorned with sapphires, rubies and diamonds in the shape of the British flag.
July 5 in St. Mary Magdalene Church in Sandringham, where Princess Diana was baptized, went christening of Princess Charlotte. The baby was dressed in a white gown of satin and lace (in which she was baptized in 1841. The eldest daughter of Queen Victoria, and since then, and all the royal family). Prince George's outfit is exactly the same outfit Prince William his father during the christening of his brother Prince Harry. Charlotte's godparents became close friends of William Tom van Straubenzee and James Maid, longtime girlfriend Kate Sophie Carter, as well as two members of the family - cousin Prince Laura Felllous and cousin Adam Middleton Duchess.