The most profitable toy in history
While the man is not the only kind, prone to play with something, we definitely are the only species that is erected to the rank of art toys. In America, one of the iconic toy became a stone in a cardboard box (Pet Rock - literally "pet rock"). While other primates can be satisfied with the game of sticks and mud, crowds of children who eagerly waiting for gifts for Christmas and New Year for a year is clearly not satisfied with such primitive things. No, they need the most popular toys they need, not wanting to listen to excuses not had time to buy them a coveted toy parents, as they run in the store. Children are very clearly know what they want. If Heather Sutcliffe (Susie Sutcliffe), who lives in the neighborhood, received a special oven for Barbie dolls, they it also definitely need to get and they do not care how many queues must survive their parents or how many fights over the last toy on the shelf they would have to participate .
1960th years were a time of unsurpassed production in the toy industry, which has generated a lot of toys, remain the most popular in the world and, to this day. Number of legendary toys increased except that in the 80s, when the best-selling and latest toys in the world. To date, consumers simply surrendered to the mercy of fanatical desire to get their kids the latest innovations that developed human ingenuity. Buying the latest news from the shelves, parents yearly spend is not small money. However, some of these toys are made again and again, every year, if their age does not affect their popularity and ongoing appeal for children. In fact, despite the technological breakthrough in the field of toys to microchips, many of the most popular toys in the world are nostalgic simple in comparison with them, but remained consistently popular. Given the impending season of gifts and shopping, let's look at the top ten most profitable and well-selling toys in the world.
10. "Magic screen" (Etch-A-Sketch)
In 1960, the company "Ohio Art" started the production of toys, which they recently bought the rights to the French inventor by the name of Andre Cassani (Andre Cassagnes), who has developed what he called "Magic Screen". This screen, which resembles a miniature television screen, allows children to create the image, using two tiny buttons, which move vertically or horizontally, stsarapyvaya aluminum powder from the inside of the screen, leaving dark lines. In order to remove the previous picture just had to intensely shake the screen and he became clean for new drawings. Legendary screen in a red plastic instantly became popular, even adults are fascinated by its simple yet elegant design and sturdy construction, through which it was almost impossible to destroy. Fifty years have passed, but this toy is popular as never before. In the entire history of its existence it has been sold as many as 100 million "Magic Screen", and this number continues to grow.
9. Dolls "Kids with cabbage patch" (Cabbage Patch Kids)
These adorable doll with a head shaped like a melon, first appeared before the Christmas shopping season in 1983 and instantly became leaders of sales and the most popular toys at that time. To say that these toys have become a sensation, it does not say anything. People stood for hours in line, fight for them and even bought and then resold them and resold them on the well-organized underground market where they sold better than Colombian cocaine, although they were not as illegal. For their 30th anniversary, more than 130 million, "children with cabbage patch" was sold in 2013. Given their initial cost in 24, 99 dollar (although at the moment the price has doubled, while in retail they sell for an even greater price), these toys have made its creator Xavier Roberts (Xavier Roberts) mega millionaire. In addition, they remain one of the most popular toys in history.
8. "Nintendo NES"
By 1985, the fledgling industry of home video games was in a very precarious position. Despite the hype caused by the earlier gaming consoles such as the "Atari" and "Commodore", it seemed to be the dawn of video game consoles is over before it started. However, all that changed with the advent of "Nintendo NES", which quickly became the best-selling home video game console of all time. Compact, powerful relative to the time system with lots of popular games such as "Mario" (Mario) and "Zelda" (Zelda), has become a phenomenon, which is often speak as the savior of an entire industry. Since its introduction, video games changed forever. Over the history of its existence, it has sold more than 60 million of the consoles worldwide by the original price of 199, 99 dollars. "Nintendo NES" single-handedly revived the industry of video games made by the company "Nintendo" is incredibly popular and successful, allowing her to earn hundreds of millions of dollars.
7. Joe soldiers (G.I. Joe)
When the company "Hasbro" (Hasbro) presented its action figure Joe soldiers (a true American hero) in 1964, no one could foresee the impact it will have on the industry of toys. Little boys were obsessed with the possession of even one of Joe soldier. By 1965, Joe accounted for 75 percent of sales. Doll, supplement form, boots, helmet, rifle, and counters the US military, has become a huge success. Shops literally could not garner enough of them. Many generations of children have grown up with this undeniably American toy, in which all the limbs are moving. She entered the popular culture, and let the children play in the game of war and secret missions, which gave them many hours of enjoyment without the awareness of the horrors of war. However, based on the fact that the Vietnam War is still going on in the 1970th year, "Hasbro" altered Joe soldier, giving it a less militarized and more adventurous kind, in the style I have a gun and I'm going on a journey and it worked. Doll continues to be incredibly popular. Despite the fact that it has changed considerably in size, it has sold about 375 million of these figures.
NERF toy was originally developed by "Parker Brothers", before it was bought "Hasbro" in the early 1970s. Today's Empire "NERF" has its humble beginnings in a single ball of foam that became unexpectedly popular. NERF products has survived many attempts to copy, and continues to expand its line of soft toys from foam, which does not break down, even your budget. Their slogan perfectly summarizes their motto: "NERF or nothing!". Later versions included basketball balls, football, rugby, toy guns, known as "NERF Blasters", water pistols, sold under the name "Super Soakers" and even video games. At the moment, the Empire "NERF" has sold hundreds of millions of its products around the world. A small ball of foam has all chances to become one of the most popular toys of all time, who made the company's fortune, and marking the expression "to play carefully," even when you are trying to beat his sister a ball of foam eyes as she reloads his gun.
5. "Rubik's Cube"
For those who are not familiar with the device of torture, though created by a race of Borg and designed specifically to get any relatively intelligent person feel as much as possible awkward and silly after only 30 seconds, Rubik's Cube is literally the gold standard for toys of popular culture. Portable Puzzle, established in 1974 by Hungarian architect named Erno Rubik (Erno Rubik), almost instantly became one of the most popular toys of all time and one of the most annoying. Rubik was looking for a three-dimensional model, which would help him in teaching the principles of geometry, but it turned out something that could provide hours of fun or torture for those who are obsessed with its assembly or brought to despair in the attempt. For many years, it was possible not to go far to see how someone in your backyard playing this devilish device for brain damage, whose popularity has not diminished. Total has sold more than 350 million Rubik's cubes all over the world.
4. silly putty (Silly Putty)
In 1943, the engineer of the company "General Electric" named James Wright (James Wright) was trying to create synthetic rubber to be used by the American Armed Forces (American Armed Forces) during the Second World War. Despite the fact that his attempts were unsuccessful in this endeavor, it is by sheer luck managed to create one of the most popular in the history of toys. His silly putty has become one of the most popular toys in his family circle and in the circle of friends that made Wright to present an amorphous structure like a toy. He spent many years trying unsuccessfully to persuade the toy manufacturers to launch it silly putty into mass production. It was not until as long as the owner of a toy store named Ruth Follgatter (Ruth Fallgatter) had not heard of his invention from his consultant on advertising on behalf of Peter Hodgson (Peter Hodgson). She began to sell this toy through its catalog, for which you can order by mail toys. Soon, this silly putty was sold far better than all the other toys in its directory, but it has sold its stake in the toy Hodgson shortly thereafter.
Armed with a huge stock of what he later renamed "Silly Putty" in 1950, Hodgson has resorted to the help of dozens of students from Yale University (Yale) for packaging the composition in a plastic container in the form of eggs, and the rest is history. Hodgson was able to convince both publishers "Doubleday", and a network of retail stores "Nieman-Marcus" in New York, buy him this toy. The writer of the popular New York magazine found the toy in one of the stalls "Doubleday" and wrote sparkling reviews, in fact, launching a revolution silly putty. In 1968, even the astronauts of Apollo 8 took it with him to the lunar orbit. Every year around the world sold tens of millions of these little eggs, for the past 50 years. Quite by accident led to the creation of one of the most popular toys in history.
3. Toy cars "Hot Wheels" (Hot Wheels)
In 1968, the market of the toy car was under the overwhelming influence of the British manufacturer, the company "Lesney Products" and their collection meshes the size of a matchbox "Matchbox line" (later purchased by "Mattel") which were very popular. Deciding to participate (one of the three founders of the "Mattel" companies) in the competition for the market, Elliot Handler (Eliot Handler) has decided to start production of a purely American meshes. 16 different meshes were produced this year (among which was a brilliant blue Camaro). customer response was immediate and unprecedented. Toy models of vehicles sold both individually and in sets with plastic tracks on which they could ride, which further highlight the "Hot Wheels" among their competitors. Toys, has an incredibly lifelike detail, vivid coloring and virtually indestructible construction, almost immediately became classics. Each toy car still sells about $ 1. "Hot Wheels" gather in the whole collection, which also contributes to its enduring popularity. It has been estimated that "Mattel" has sold "hot wheels" in the billions of dollars, and there is no hint of the fact that sales will fall, despite the fact that the series will soon celebrate its 50th anniversary.
2. Lego (Lego)
The name LEGO is a game of the Danish words "leg godt", meaning "play well." To date, Lego is as synonymous with childhood as a toothless smile and a broken knee. In 1949 the company introduced automatically linked Bricks (Automatic Binding Bricks), which became the basis for their Lego building blocks in 1953. The primitive nature of Lego bricks rely on their incredible strength. Lego became widely regarded as one of the most popular toys in history. Products with time the company has gained more and more popularity with the advent of more complex designs, which include such legendary figures as heroes "Star Wars" and many others. Count the number of Lego sold worldwide is almost impossible, but we can say for sure that this company is the largest manufacturer of toys in the world. Each week digging sells toys for tens of millions of dollars. If it comes to that, the Danes can rename their word for "money" in the "Lego".
1. Barbie (Barbie)
This point, of course, will not surprise anyone, because everyone loves Barbie. When the company "Mattel" has presented a coherent, essentially unremarkable doll brunette in 1959, she even could not imagine that the doll will begin Empire. Ruth Handler (Ruth Handler) (President of the company "Mattel") watched as her own daughter, Barbara (Barbara) played with paper dolls and decided to create something more durable to play with dolls. As a result, the tide has turned inspiration Barbie doll Teen Fashion Doll (The Teenage Fashion Doll), complemented by two-tone bikini and luxuriant hair. The toy has become incredibly popular. During the first year it sold more than 350,000 of these dolls. Since then, Barbie was able to conquer the world. At the moment, it has sold more than 1 billion dolls worldwide. Barbie is a Queen, King and Joker toy world, bringing the company "Mattel" countless billions of profits. Moreover, it has entered into the hearts of many children around the world and became the best selling toy of all time.
This is not a stone in a cardboard box.