10 brands that have changed the world
The authoritative publication AdWeek published a list of companies that influenced the course of world history.
From fast food to fast fashion, from phones to plastic cards - some brands do not just affect our usual expenses, they define who we are. These companies are known all over the planet, and each of them has made a real revolution in the industry. In this article, we'll explain how they managed to make the world a little bit different.
When company founder Jeff Bezos came up with the name for your site, he was guided primarily by the fact that it is the first "pop up" in the search bar. Besides, he liked the fact that it found the first and last letters of the alphabet (A and Z): Bezos had hoped that one day he can sell here absolutely everything that can be found in the world.
Today on Amazon really is possible to buy almost any product, from aspirin to lawnmowers, from sweaters for your dog to the e-book. Every second, the site takes place 35 purchases.
Mark Zuckerberg studied at Harvard, not computer science, and psychology. Perhaps it influenced the fact that it was 9 years ago, he has created a social network that has now become the most popular in the world. Of course, if he could just assume that a site that was conceived to communicate undergraduates at Harvard, will be able to gain more than 650 million users.
In 1969, Don Fischer could not find jeans that would fit him. After a long search, he decided to open his own shop, which would be sold jeans in all colors and styles for only $ 7. Gap first proposed the idea of a specialized retail trade with a wide range of products and low prices. Today, Gap 3400 stores worldwide.
In a dreary winter's day in 1972, a new cable channel Home Box Office. He was not popular until the end of 1975, when HBO showed the match Muhammad Ali vs Joe Frazier. HBO suddenly became necessary to all.
This channel has changed consumers' views on what should be a TV equipped with TV series success, "Sex and the City," "The Sopranos" and other HBO made one of the most popular entertainment channels in the world.
Seller milkshakes Ray Kroc made his most lucrative deal in 1952, when the brothers bought out the McDonald fast food restaurant, where drivers were buying food without leaving the car. The acquisition cost him $ 2, 7 million. Today, 34,000 McDonald's restaurants earn slightly more than this amount each hour.
124 Starbucks coffee shops in New York 68 are within two blocks apart. Last year, the network fans drank coffee more than $ 13 billion. The main achievement of Starbucks is that the company managed to raise the "bar" the importance of coffee in the eyes of consumers to such an extent that they are always ready to pay a few dollars for a cup of this drink.
January 9, 2007 Apple founder Steve Jobs in front of a huge hall called the nearest Starbucks and ordered 4,000 lattes "takeaway". The crowd was jubilant: it was the first in the history of the bell, with the help of perfect iPhone. After 74 days after the launch it has sold a million phones. After the launch of the iPhone 4 in 2010 million units sold in just three days, and three days after the launch of the iPhone 5 has sold 5, 9 million gadgets. iPhone does not just give consumers a computerized phone, it also showed how easily the gadget can be a status symbol.
In 1958, Bank of America issued the first credit card BankAmericard with a limit of $ 300, which could be used only in California. By 1974, it became a global card handling, and two years later it was renamed Visa. Today, more than 278 million people worldwide make purchases in seconds using Visa. Who would have thought that we will be able to buy anything you want, with the help of a small plastic card?
In 1998, Pfizer has created a drug for the treatment of hypertension and angina. However, the medicine is not working as expected of him, but it has other unique properties. In our days, Viagra brings the company's $ 2 billion a year. The famous "blue pill" is also the most counterfeited drug in the world. Viagra was the first pharmacological brand that has managed to become a global cultural phenomenon.
In 1962, Sam Walton opened a discount store, and promised customers the lowest prices. He kept his promise. Today Walmart stores visited by 245 million people. There is no stronger global retail network. Most precisely about this writer said Jarod Kintz "How Alexander the Great and Caesar, I go out to conquer the world. But first I need to buy some of the necessary things in Walmart'e ".