Stewardesses world airlines
• Stewardesses airlines in the world
The history of the uniforms of beautiful girls who can not live without the sky and airplanes.
In 70 years at Southwest Airlines airline crisis came. One of the marketers invented a way out: to sew uniforms for flight attendants sex. Short shorts and high leather boots surpassed in effectiveness the system of discounts and promotions. airline ticket sales increased dramatically.
We have traced the history of the transformation of costume stewardess on white coats and paramilitary form with bronze buttons to the stylish and modern and feminine dresses, created by famous fashion designers commissioned by the best branding agencies.
The main requirement was not the appearance of the girls, and their ability to cope with their responsibilities - preparing food and caring for the sick. It is believed that the flight attendants came up with the German Lufthansa in 1928.
Pacific Southwest Airlines
In 1950, airlines began a collaboration with the designers. Even then, airlines have started to look at their fragile employees as a person corporation, and therefore put a lot of effort to create an attractive stylish image.
The glossy look of designer gave birth attendants firmly substantiate the idea of a flight attendant as "sex-bomb". One of the advertising slogans attracted passengers promise that beauty on board will change several times, once by the end of the flight in tight shorts.
The most sexual period of aviation steel fashion 1970s, when in the locker room attendants were short tight dresses, mini shorts and high boots.
The period from 1968 to 1971.
The flight attendants in uniform, created by Emilio Pucci, which they wore from 1974 to 1985. The company made history after rescuing 673 people from Australia after the hurricane, setting a world record for the number of passengers on board in one flight.
form in the period 1971-1974.
Delta Air Lines
form in the period 1979-1983. 80s and 90s of the XX century were marked by increased conservatism - form has become more restrained, strict silhouettes in vogue again.
Design corporate uniforms of dark blue color developed Christian Lacroix in 2005. A complete change of image of the staff cost the airline 20 million euros!
The Italian flight attendants as true patriots of their country dressed in national flag colors. Their costumes are strict and multiple playful.
Arab and Asian countries have traditionally been associated with modestly dressed women wearing headscarves and ankle-length dresses. But even against the background of the flight attendants, stewardesses evropeek original costumes look extremely impressive.
Ryanair Flight attendants are not famous for their "working clothes", but rather the lack of it at the annual photo shoot for the calendar Ryanair.
The airline stopped flying in 2006, but the glory of sexual airline stewardess has not passed yet. A mandatory attribute of the appearance of the girls were tight shorts and T-shirts.
Uniforms for flight attendants of Singapore Airlines has developed a Parisian couturier Pierre Balmeyn. He decided to completely move away from the idea of European costumes and create a stunning dress in ethnic style.