Many virtual brands from movies and video games have become so popular and legkouznavaemy that creates the illusion of their real existence. And often fictional brands subsequently appear in the real world.
In order to avoid accusations of violation of trademark rights and accusations of hidden advertising, many directors go to a small trick - come up with their own brands. The names of the transport companies, cigarettes and alcoholic beverages, which are used in feature films and television series, are essential elements of the brand, was created specifically for the film.
Many of them are already more than half a century migrate from the film into the film and so easily recognizable that creates the illusion of their real existence.
Oceanic Airlines (sometimes also Oceanic Airways)
The brand has existed for over 10 years. For the first time its logo, which depicts a stylized eye or the island, appeared in 1996. Oceanic Airlines airline planes often appear in a disaster movies ( "Lost," "Executive Decision" and others).
The most famous fictional brands of cigarettes. First appeared on screen in the movie "Reservoir Dogs" by Quentin Tarantino, and then in the other movies: "From Dusk Till Dawn", "Pulp Fiction" and others.
Acme and Acme Corporation
Stands for "A Company Making Everything", ie "The company that makes anything." This fictional trademark exists in the animated series and Hollywood movies.
A fictional brand of cigarettes, which copies the entire packaging design famous brand Marlboro. For the first time cigarettes Morley appeared in 1963 in the American television series on CBS, then there were the films X-Files (cigarette "smokers"), "Mission Impossible", "Platoon" and "200 Cigarettes", the series "Escape," "Buffy - vampire, "" Nash Bridges "and many others.
Fictional search engine will appear in various television shows and feature films: "Dexter", "C.S.I .: Crime Scene Investigation," "Breaking Bad" and others.
Fictional beverage cartoon "Futurama" represents the skit on the Coca-cola beverage.
Fictional drink from J. projects. J. Abrams. He first appeared in the TV series "Alias" and the film "Cloverfield" was seen in "Heroes" and "Beyond". Brand slogan: You can not drink just six (Even if you drink a six - will not be enough).
Nuka-Cola (Nuka Cola)
Fictional drink in the cult computer role-playing game "Fallout". Nuka-Cola is represented in all games of the series Fallout. In Fallout: Brotherhood of Steel has been replaced by a brand from the real world - energy drink Bawls.
Nuka-Cola was available in real life. At the annual E3 2008 exhibition as an object of promotion of Fallout 3 people heard the bottle with this drink under this brand. Bottle strongly resembled a bottle of Coca-Cola 1950s.
A fictional brand of beer from the television show "The Simpsons." Favorite kind of Homer Simpson. Duff is a parody of the mass American beer: average quality, low cost, with the annoying ads.
Despite the fact that the creator of "The Simpsons" Matt Groening said that he would never allow to produce real beer under the brand name Duff, in a number of countries (Italy, Australia, UK, etc.) beer called Duff is in the free market.
Heisler, Jekyll Island, Penzburg
Heisler Beer, Jekyll Island, Penzburg were created by design studio Independent Studio Services, a major supplier of kinorekvizita in the United States. Heilsen, for example, drinking in the TV series "Mad Love" (Mad love) and "My Name Is Earl" (My Name Is Earl).
Gun Podbyrina system
In the American action movie "Red Heat" hero Arnold Schwarzenegger was "the best in the world - the Soviet system pistol caliber 9 mm 2 Podbyrina", whose role is played really rare pistol Desert Eagle.357 in sports performance.
Directed by Alan Smithee - is too fake, the alias used in cases where the director for one reason or another refused to mention his name in the credits.
Neil French (Neil French) - one of the most famous advertising designers, creatives, and generators of ideas in the world came up with the agency for Leifitz Jussa Bollasch Erris beer brand Xo Beer.
The main purpose of the beer brand Xo Beer was to prove one of the clients that advertising in newspapers is just as effective as on television. The client was convinced that products such as beer and shampoo should only advertise in the dynamics and only on TV.
Neil French, acted as a copywriter and art director, came up with a brand of dark strong Xo Beer, created the packaging and developed an advertising campaign, which violated all the accepted rules of beer advertising: no frame with pouring beer, with people drinking beer, no beauties in the frame , no male bonding.
The success was overwhelming. Demand for non-existent brand exceeded all expectations. The campaign has become legendary in advertising circles.
The reverse product placement
There are cases when the virtual becomes real brands. This phenomenon is called "reverse product placement". While the traditional product placement technology means real brand integration into the fictional environment, a new idea that is gaining ground is that some fictional brand, as part of a non-existent reality, is available for sale in the real world.
A number of drinks appeared in real life after a debut in films and TV shows: Booty Sweat (Tropic Thunder / Tropic Thunder), Brawndo (Idiocracy / Idiocracy), Buzz Cola (The Simpsons / The Simpsons).
themed seafood restaurant chain Bubba Gump Shrimp Co. It owes its existence to the film "Forrest Gump", which was released on cinema screens in 1994. Bubba Gump Shrimp international restaurant chain was founded in 1996, two years after the premiere of the movie "Forrest Gump", and is named the same as the company on catching shrimp, organized by the main character. In addition to the name it uses, and other picture attributes. For example, the menu is made in the form of rackets for ping-pong, as Forrest Gump played well in table tennis, and the waiters pour kinotsitatami.
Candy Willie Wonka, manufactured by Nestle (Willy Wonka - a fictional character, the hero of the books of Roald Dahl's "Charlie and the Chocolate Factory", filmed in 2005, and "Charlie and the huge glass elevator"). And Every Flavor Beans (Bertie Bott company brand) - chewy candy with unique tastes, which existed until 2001 exclusively in the world of Harry Potter.
This phenomenon has already managed to prove themselves in Russia. Katya Pushkareva and its fans have the opportunity to get a job in Zimaletto in real life: in 2006, Sela Corporation acquired the film company "Amedia" the right to use the trademark for Zimaletto network of clothing stores premium.
Back in 2001, humiliated and insulted Tide advertising character "ordinary powder" in faded packaging, became completely independent and popular brand, manufactured by the company "Neva Cosmetics."
The largest reverse product placement was carried out in 2007 in America. In anticipation of the launch in cinemas full-length cartoon "The Simpsons Movie" international 7-Eleven chain of supermarkets temporarily renamed a dozen of its retail outlets in North America, "Kwik-E-Mart" - a fictional brand of the animated series "The Simpsons" ( "The Simpsons"). 6 In thousands of supermarkets in North America sold Buzz Cola, KrustyO's cereal and Squishees drinks.