The harsh reality of advertising
It often happens that advertising in real life does not look as intended by its creators.
In the official press release, including, and sent us to the editor, all very nice, efficient and completely as advertising looks at passers photos, share with us your observations. Often original ideas do not stand the test of the harsh Russian reality.
In November last year as part of an advertising campaign men's fragrance Davidoff Champion bus stops turned into a sports hall in Moscow.
Here are just Davidoff brand managers did not consider that their CA - young man with a map in the fitness center - not go by bus, and on the big jeeps. A ostavnovki usually filled pensionermi and students.
In April this year the juice, "Good" decorated the public transport stop at an apple orchard. From the official press release: "over the heads of waiting for the bus spread green branches of apple trees with ripe large fruits. stop support stylized tree trunks and metal seat turned into a real garden bench. On top of that, everyone can not just contemplate the scene caring for apple trees, but also touch the brand. To do this in the sidebar stop created an interactive screen with the image of an apple-tree. At the touch of her hands to him and illumination works on apple start to "mature" apples. "
A photograph taken AdMe reader in Moscow on Solyanka, it is evident that the interactive screen is no longer, and the bench is not a garden, and a person does not want to touch to the brand.
In the Moscow metro this winter there was a print ad SafeGuard antibacterial soap. On the wagon doors were pasted stickers with the inscription "Microbes also ride on the subway."
Looking at the advertising platform, giving the impression that by microbes in the advertisement refers to the metro passengers.
October 1 last year as part of an advertising campaign of the business newspaper "Vedomosti" dozens "babloboksov" - large transparent pedestals, tightly-packed five-thousandth denominations, appeared on the streets of Moscow, business centers and shopping malls. Creative belongs IQ Marketing agency.
Already in the first days of the hands of vandals damaged about a quarter constructions. By the end of the first week were looted, more than half of all thumbs. The IQ Marketing simply does not take into account the frightening level of vandalism in our country.
In the summer of 2009 as part of the concept of "Freedom from thirst," Sprite drink advertising campaign was launched in Russian cities. City formats showed a bottle of drink that is poured directly onto the asphalt.
Custom for Russian advertising idea ruined poor workmanship. Dust on the first day of the campaign of unknown colored liquid on the pavement looked more like the eruption of the contents of someone's stomach than a refreshing soda. And the edges made of self-adhesive film and laminated sticker quickly began to be lifted up and Mahra.
On the eve of the premiere of bartonovskoy "Alice in Wonderland" themed animated Moscow decorated shields with movie advertising.
The reality of
After a day of the animation has stopped working. Mouse on a chair does not wobble, rabbit struck paralysis immobilized Alice froze with a cup in his hand, the Cheshire cat's eyes do not run hither and fro, and both the Queen does not work either.
And a few more examples of ill-conceived advertising reminding advertisers very fact of its existence that the approach to the choice of advertising media is very serious.
So placing advertising on transport, it should be noted that the doors and windows of buses and trolleybuses are opened.
A brendiruya cabanas on the beach do not forget that men also go there.